Welcome to
LOVELY LINEN… Where luxury is a lifestyle

@ Lovely Linen we are focused on bringing you a comprehensive collection of Luxury Bedroom & Bathroom products that can be custom made to your own specifications.
Our story started with sourcing the best quality products that are available in South Africa, and putting all the products under one umbrella.

We are passionate about the quality and style of every product we sell. We strive for the highest levels of customer service, exceptional quality and reliability of product, as well as very competitive pricing. Because we believe it’s the little things that matter.

Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives; collections that make the most of life’s simple pleasures.

Our portfolio is designed to service from the most discerning private client to boutique hotels, guesthouses and game lodges.

I am delighted to meet you.

Alana Rabie
FOUNDER & OWNER

Our Services

What makes us different from the rest?

@ Lovely Linen we have done extensive research on sourcing the most luxurious products available in South Africa. We cater for the clients, interior designers who are looking for a one-stop-shop for cutting-edge design services and fashion-forward products for your Bedroom and Bathroom needs. We have excellent relationships with our suppliers where you can take advantage of the special rates we supply our Lovely Linen clientele. To date we have the widest range of the best quality products available in South Africa. All under one “umbrella”.

Finding the right pieces to make a real interior design statement doesn’t happen overnight, you need to know where to look and what to buy. Whether you lack the time or desire to shop for your home’s needs, we will bring your shopping blues to an end. After becoming familiar with your personal tastes and budget, we will make practical purchases that are sure to transfuse style into your surroundings.

If you’re searching for something out of the ordinary, custom made luxurious bed linen and bathroom products to make a house into a home but don’t have time to run round the shops, give us a call, we’ll find that dream purchase for you….

How do we add value to our Décor & Hospitality Industry.

@ Lovely Linen our mission is to supply the Décor & Hospitality industry with the best quality product at the best possible price that will suit your needs.

Lovely Linen is a brilliant last-minute stop for Interior Decorators & Hospitality Industry who want choice of the finest quality bed-linen, duvet & pillow inners, mattress & pillow protectors, matching towels / bath mats including bathrobes and throws.

We ensure that you provide your clients with a décor solution for their homes and businesses and we are the ideal partner to be able to assist and guide you to achieve your goals. All under one “umbrella”.

“Yes” you do qualify for discounts. To qualify for our amazing specials / prices a minimum order is required.